Rita Hayworth & Glen Ford on set of The Lady in Question

Rita Hayworth and Glenn Ford behind the scenes of The Lady in Question, 1940.
Check out Alexander Skarsgard for WSJ Magazine here

Rita Hayworth at home

Rita Hayworth at home in October 1948 photographed by John Florea. 
Check out Anna Magnani by Bob Collins right here

Rita Hayworth & costume designer Jean Louis

Rita Hayworth and costume designer Jean Louis on the set of Gilda, 1946. 
Check out Tony Curtis with his 1934 Rolls-Royce here

Rita Hayworth at 45 years old.

45 year old Rita Hayworth, circa 1963.

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Check out a gorgeous colorized Rita Hayworth photo right here

On set of “Gilda” !

Rita Hayworth & director Charles Vidor on the filming of Gilda (1946). Unknown photographer. 
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Check out a lovely colorized Hayworth portrait by Earl Theison here

A colored Rita Hayworth portrait !

Rita Hayworth poses for a portrait in Los Angeles, California, photographed by Earl Theisen, 1940.

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Check out vintage Hayworth cigarette ads here

Rita Hayworth supports Chesterfield cigarettes

So the fixation on smoking has reached the film industry not too long ago: The CDC (Center for Disease Control) released a statement in 2009 saying that 54% of the popular films that came out had smoking in them (oh no! The horror!) and were still rated PG-13, darn it! 

Since 1991, Hollywood started keeping track of how often smoking and cigarettes are represented in films. 2005 was a peak year. Since then, the crime of smoking, even on-screen has dropped. The CDC is actually hoping for some censorship by the MPAA (Motion Picture Association of America) and hoping to rate movies with smoking scenes in them as “R”. Impressive! 

On this note, I’d like to present to you these lovely ads featuring RITA HAYWORTH in support of Chesterfield. The latter were also Humphrey Bogart’s favorite cigarettes. 

NB – For a GREAT documentary on the rating system in the US and censorship, check this out here